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SOAP BOX: CREATIVITY IS THE FUTURE OF BUSINESS SUCCESS - SME, BUSINESS - THE INDEPENDENT
The economic malaise afflicting business in Britain, and many other parts of the developed world, has catalysed a change in the way that business leaders need to think. Yet it’s one for which few of them are well prepared.
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http://www.independent.co.uk/news/business/sme/soap-box-creativity-is-the-future-of-business-success-2036018.html
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john k.:
innovation is one of the fundemental forces which drive an economy. In order for ANY firm old or new to make it, they need to take new steps down new roads. Creativity has always been the key to bui...
Katie V.:
The need to think differently is more so important given the scenario. No wonder companies mentioned in the article such as Apple and Google have done well despite the recession. Look at iPad, Android...
Shalini S.:
Very true! In the short term,yes following the established paths will help the businesses fill their bank A/C but in the long term, customer needs will evolve and they will go to whoever has managed t...
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